Hi, there! I'm Ellie Van Doornum, wife to my fabulous hubby of over 16 years, mom to two, ehem, active young boys, and CEO of Admin Ellie Inc. I created Admin Ellie Inc. after I witnessed the need for administrative help first hand.
In 2006, together with one of my best friends from high school, I bought a franchise brick and mortar business. A year and a half later, my business partner (still my dear friend) came in to work and said she "couldn't do this anymore." I was literally standing there with the telephone in one hand and a toilet brush in the other. But I kept my cool. I thought, "I CAN do this. I've run million dollar businesses like this one. I can do this."
Well, what I failed to remember of those million dollar businesses I had control of in the past was the fact that I was NOT running those alone. I had a TEAM. I had fabulous teams. I was NEVER alone in my successes. I forgot that. So I failed at this new endeavor. Miserably.
A month after my first son was born I closed that business. Two and a half years later my second son was born. I was doing the stay-at-home-mom thing and really loving it. But it's so hard! OMG, it's hard. I was itching to get back into the business world right about the time an old friend of mine approached me with a new venture - on-demand business coaching. While it's a concept ahead of its time, I learned so much from the amazing people I worked with there. I'm so grateful for the wisdom they shared with me. And for the connections I made... My first client as Admin Ellie came from that brief venture.
I am now asked the same one question by entrepreneurs: What do you do?
My answer is always: What do you NEED me to do?
No two business owners or executives have the exact same needs, so I cater my services to the needs of each individual.
Because life's too short to sweat the small stuff.